Conhecimentos de Base Recomendados

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Objetivos

CONTRIBUTIONS TO THE DEVELOPMENT OF SKILLS The course "Innovation and Strategic Management" contributes to develop:

1. the capacity to think strategically about a company, its innovation capability, business position, and how it can gain a sustainable competitive advantage.

2. the ability to manage the organizational innovation process by which strategies are formed and executed.

3. the ability to present information cohesively and concisely, and in a professional way.

4. the ability to think creatively and to solve problems.

Métodos de Ensino

This course is structured around lectures, class discussions, and 3 to 4 projects/ cases (solved in teams of 3 or 4 students), which will familiarize students with the theoretical body of the course and will also focus on the use of tools and techniques of innovation and strategic management. Case studies provide an opportunity for knowledge consolidation and the development of skills through learning-by-doing. The theoretical content is based on literature and supported by practical examples – the main pedagogical resources. Additional Internet-based mechanisms can be used for the dissemination of information and asynchronous interaction.

Estágio(s)

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Programa

CONTENTS

CHAPTER 1 – INNOVATION

1.1. Basic concepts and types of innovation

1.2. Open Innovation

1.3. Creativity and innovation

1.4. Innovation process

1.5. Innovation strategies

1.6. Diffusion and adoption of innovations

CHAPTER 2 – STRATEGIC MANAGEMENT

2.1. Environmental scanning: external and internal

2.2. Strategy formulation

2.3. Strategy implementation

2.4. Evaluation and control

Demonstração de conteúdos

1. To build student skills in conducting strategic analysis in a variety of industries and competitive situations. This will require the student to analyze business situations, recommend future actions, and evaluate the financial, strategic, and ethical implications of the proposed courses of action.

2. To apply techniques and methods of innovation and strategic management, as well as to increase student consciousness of the importance of ethical principles, personal and company values, and socially responsible management practices.

Demonstração da metodologia

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Docente(s) responsável(eis)

Carmina Simion Simescu Martinho Nunes - 1.º Semestre

Carmina Simion Simescu Martinho Nunes - 2.º Semestre

Bibliografia

REFERENCES\n•\tWheelen, T. L., Hunger, J. D., Hoffman, A. N. & Bamford, C. E. (2018), Strategic Management and Business Policy: Globalization, Innovation, and Sustainability, 15th Ed., Harlow, Pearson.\n•\tOECD (2018), Oslo Manual – Guidelines for Collecting, Reporting and Using Dada on Innovation, 4th Edition, OECD/EUROSTAT, OECD Publishing (available at https://www.oecd.org/science/oslo-manual-2018-9789264304604-en.htm )\n•\tBessant, J. and Tidd, J. (2015), Innovation and Entrepreneurship, 3rd Ed., Sussex, United Kingdom, John Wiley & Sons, Ltd.\n•\tHitt, M. A., Ireland, R. D. & Hoskisson, R. E. (2017), Strategic Management: Competitiveness & Globalization: Concepts and Cases, 12th Ed., Boston, Cengage Learning. \n•\tTidd, J., Bessant, J. R., (2020), Managing Innovation: Integrating technological, market & organizational change, 7th Ed., Wiley.\n