Degree objectives

The economic importance of tourism in Portugal calls for qualified professionals. This course has a clear vocational focus, addressing the new challenges facing management in the tourism and hospitality sectors. The aim is therefore to develop a range of advanced and specialised skills in tourism and hospitality management, in line with the skills prioritised by the European Union: digital, green and social skills.

School

ESCE - School of Business and Administration

Study mode

presencial

Learning objectives and skills to be developed

The postgraduate programme aims to develop valuable skills for roles in the field of SMART Transition in Tourism & Hospitality Management, namely: • To consider the tourism and hospitality value chain from a sustainable perspective, through sustainable principles, strategies, models, techniques and practices; • Using and applying digital and technological tools (data analytics, artificial intelligence, robotics, virtual and augmented reality, amongst others) applied to management and operations within the industry; • Designing services and products that respect the principles of the circular economy; • Demonstrate and develop an agile mindset in terms of interpersonal communication and an inclusive understanding of the industry regarding accessibility, gender equality and cultural differences, both in the design and in the provision and delivery of services; • View change and the volatility of the industry as both an opportunity and a challenge in day-to-day operations.

Career opportunities

Completion of the course opens up opportunities to pursue, amongst others, the following careers: • Sustainability Manager and Specialist • ESG (Environmental, Social and Governance) Consultant • Innovation Manager or Tourism Analyst • Digital Transformation Specialist • Customer Experience Designer or Consultant • Sustainable Events Manager • Hospitality Operations Coordinator • Sustainable Tourism Start-ups • Hospitality Technology Companies

Course coordinator

Maria Teresa Gomes Valente da Costa

Recognition of prior learning

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Admission requirements

The course is intended for:
-Mid-level and senior executives, current and future decision-makers, managers, and specialists in tourism and hospitality organizations;
-Professionals from public, private, and non-profit entities involved in the development, management, and promotion of the sector, including destination management organizations, regional and local tourism agencies, industry associations, and local governments;
-Industry professionals seeking to update or deepen their knowledge; professionals from other fields looking to transition into this industry; entrepreneurs interested in developing innovative projects;
-Recent graduates seeking to acquire or consolidate skills in management, sustainability, digital transformation, and innovation as applied to tourism and hospitality.

The information provided does not replace consultation of the Directorate-General for Higher Education (DGES) website and/or the application page.

Qualification requirements

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Legal framework and accreditation

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